Racegoers are tipped to fork out more than AUD $53 million on fashion and beauty across the Spring Racing Carnival with an average punter spending about AUD $1200 on a single day at the track. But there are plenty of ways to defray the cost without compromising on style and to survive Spring Racing Carnival on a budget.
Fast Fashion
Global retailers H&M, Zara and Topshop now have brick and mortar outlets in Melbourne, and their collaborations with high-end designers make it possible to be both fashion and budget conscious. Homegrown retailers such as Kmart and Target are also offering on-trend race-wear for less than the price of general admission on Derby Day. Most also sell headwear with prices starting at just $10.
Style with a conscience
If you have the time to do a little legwork your Caulfield Cup outfit can boost the community coffers as well as your confidence. Op shops are renowned fashion treasure troves with designer bargains just waiting to be found.
Some, like the Brotherhood of St Laurence specifically cater to the Spring Carnival with shopping tips and examples of racing outfits on the organisation’s website. The advice includes frequent visits to check out new stock and being prepared to try on styles you might not usually consider. Paying close attention to accessories – from retro sunnies and vintage bags for the ladies and fedoras and bow ties for the gents – is also recommended. At least one racing club has embraced the second-hand trend, hosting a Fashions On The Field competition devoted to op shop outfits. Muswellbrook Racing Club in country New South Wales holds an annual Op Shop Fashions on the Field in February. Entrants must provide a receipt to prove that their outfit was purchased at a charity shop.
Hats for hire
Millinery is often the most expensive element of a race day outfit. A frock can easily be worn again, but the cost per wear ratio on hats and fascinators is usually high (unless you’re a Brit with a lot of wedding invitations).
Hiring your headwear is an economical way to look the part without having to invest a lot of money, and you won’t need to find anywhere to store that hatbox when the carnival is over. Online sites such as designerhathire.com and themelbournehatco.com.au specialise in renting designer headwear. Prices start from $60 for a headband or fascinator at Designer Hat Hire, and the site operates a pop-up shop during the Spring Carnival.
The Melbourne Hat Company is even more affordable with a range of crowns and headbands starting at just $30. The business does not charge a deposit and all headwear comes with a plastic hooded poncho to protect it (and you!) from the rain. The Melbourne Hat Company also allows you to hire two pieces at once, perfect for those with invitations to multiple race days. You can also arrange to try on the headpiece before borrowing to ensure it suits you and your outfit. Standard loan times for both sites are three or four days providing ample time to return the piece.
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